top of page

The Ultimate Guide to Popular Lash Serums in Australia

The ultimate guide to popular lash serums in australia


Table of Contents

    2.1 Interests in Health and Natural Beauty

    2.2 Wide Range of Product Choices and High-Quality Domestic Brands

    2.3 Natural Enhancement of Eyelashes

    2.4 Synergy with Makeup, Lash Extensions, and Lash Lifts

    3.1 Biotin

    3.2 Peptides

    3.3 Natural Extracts

    3.4 Panthenol

    3.5 Hyaluronic Acid

    4.1 Checking the Ingredient List

    4.2 Checking for Allergens

    4.3 Making a Comprehensive Decision

    5.1 Basic Application Method

    5.2 Tips to Maximise the Effects


What's the Charm of Lash Serums?


Long and thick eyelashes are attractive, aren't they? Here in Australia, the popularity and attention towards eyelash serums are very high.

In this blog, we'll explore the basics of an eyelash serum and why they are gaining attention in this country. Please stay with us until the end!

4 Reasons Why Lash Serums are Gaining Popularity in Australia

Why Lash Serums are Gaining Popularity in Australia

1️⃣Increasing Interests in Health and Natural Beauty

In Australia, many consumers are showing more interest in products with natural ingredients rather than those with chemical components. This trend towards health and natural beauty is the primary reason for this increase in demand for eyelash serums.

2️⃣A Wide Selection of Products and High-Quality Domestic Brands

The Australian market offers a diverse range of eyelash serums, each with its unique features and ingredients.

3️⃣Natural Enhancement of Eyelash Thickness, Curl, Length, and Volume

Eyelash serums strengthen lashes naturally, without relying on artificial extensions or mascara. Ingredients like biotin and peptides fortify lashes from the roots, promoting healthy growth and resulting in longer, thicker, and stronger lashes.

4️⃣Complements Makeup, Lash Extensions, and Lash Lifts for an Even More Striking Eye Impression

Eyelash serums can be effectively combined with other eye beauty methods.

For instance, when used with lash extensions, lash lifts, or mascara, these serums enhance the overall effect, creating an even more captivating look. Continuous use of an eyelash serum strengthens the lashes, further accentuating the effects of makeup and/or lash lifts.

Diving Deeper into the Key Ingredients of Australian Lash Serums

Look at Key Active Ingredients

The effectiveness of an eyelash serum largely depends on its ingredients. We will discuss in detail critical ingredients like biotin, peptides, natural extracts, and their effects, to help you make an informed choice when selecting eyelash serums in Australia.

Biotin (Vitamin B7 or H):

  • Biotin plays a crucial role in cell growth and is essential for the production of keratin (the main protein found in hair and lashes).

  • It acts on hair follicles, promoting cell division and growth, thereby enhancing the health and growth of eyelashes.


  • These powerful ingredients energise hair follicles and boost cell growth, leading to denser and thicker lashes. By minimising hair loss, they also strengthen the lashes' foundation.

  • There are various types of peptides, each with different biological actions, so not all peptides will have the same effect.

Natural Extracts:

  • Components with antioxidant properties as well as vitamins found in natural extracts protect lashes from oxidative stress and support follicle health through relative anti-inflammatory action.

  • These extracts can reduce follicle inflammation, normalize the growth cycle of lashes, and protect clients’ lashes from dryness and surrounding environmental damage.

Panthenol (Provitamin B5):

  • Panthenol deeply penetrates the lashes, retaining moisture.

  • This makes the lashes more flexible and provides protection from damage and breakage.

Hyaluronic Acid:

  • Hyaluronic acid's ability to retain a large amount of moisture acts as a powerful moisturiser.

  • Not only does It hydrates the lashes, reducing damage from dryness and environmental stress, it also enhances lash flexibility and strength, preventing breakage.

How to Choose the Right Lash Serum in Australia

How to Choose the Right Lash Serum Australia

With many eyelash serums available in the Australian market, choosing the right one can be a complicated journey. Here are some tips to help you find the eyelash serum that suits you best.

Points to Consider/Check the Ingredient List

  • Parabens

  • Parabens are commonly used preservatives in cosmetics and skincare products. However, they can potentially cause allergic reactions in some people, especially those with sensitive skin, so caution is needed.

  • Prostaglandin Analogs

  • Some eyelash serums contain prostaglandin analogs to promote lash growth. While these ingredients are effective, they can cause side effects like redness, itching, and pigmentation around the eyes. It's advisable to be aware of these side effects before purchasing.

  • Synthetic Fragrances and Colorants

  • These are used to add scent and colour to products but can cause allergic reactions or skin irritation for sensitive individuals.

  • Alcohol

  • Alcohol is sometimes used as a preservative or solvent but can cause drying and irritation, especially around the sensitive eye area.

  • Check for Allergenic Ingredients

  • Ensure that the eyelash serum does not contain any ingredients that you are allergic to or have previously caused skin trouble.


I have also written about how to choose an eyelash and eyebrow serum from a lash artist's point of view. You may also find this blog useful.



Making a Comprehensive Decision

Make a Comprehensive Decision of Lash Serum

The safety and effectiveness of an eyelash serum depend not only on individual ingredients but also on their combination and formulation ratios.

Therefore, when choosing an eyelash serum, it's important to consider beyond the list of ingredients, and discern how the product is made and the effects these serums promise.

▼Still find it challenging...?

Why not ask your trusted lash artist? 

→ At Lash Advance, we welcome questions from lash artists about serums. Feel free to ask us anything, whether it's a question you've had trouble answering from a client or something about ADVANCED.byK Serum.

The most important aspect is to choose a product that suits your skin type and the condition of your eyelashes.
Most lash salons sell recommended products, and many handle professional eyelash serums exclusively for salon use. Why not incorporate a professional's opinion in your choice?

Correct Usage of Lash Serums


To maximise the effectiveness of an eyelash serum, correct application and continuous care are essential.

👆Basic Application Method

✅Apply to clean eye area after washing your face

 Before using, clean your face and especially the eye area to remove makeup and dirt. Applying the serum to a clean area allows effective absorption of the active ingredients.

✅Apply to the base of the lashes

 Lightly apply the eyelash serum along the lash line. Applying it to the roots allows the ingredients to act directly on the hair follicles.

✅Use the appropriate amount

Using too much serum will not increase its effectiveness and may even cause skin irritation. Follow the recommended amount. After use, always close the cap tightly to keep it hygienic.

✅Use continuously

It takes time for results to show. Persistently using it as part of your daily routine is the fastest way to see effects!

👆Tips to Maximise the Effects

✅Regular routine

Incorporating it into your daily routine is the easiest way to form a habit.

For example, apply it quickly before your skincare routine after taking a bath. To get the best results, use it at the same time every day.

✅Combining with other eye care products

Using it alongside eye creams or anti-aging products can enhance the overall beauty of the eye area.

▼However, be cautious!

Pay attention to interactions with other products! Read the product descriptions carefully before combining them. Also, many eyelash serums are best applied to the eye area before using any other skincare products, so apply the eyelash serum and let it dry before using other eye care products.

✅Assessing the Effect

Check the condition of your eyelashes a few weeks after starting to use the serum.

If you don't feel or observe any effects, consider changing the product.

Research the manufacturer's information site to see how many weeks it generally takes for the effects to start showing.


This blog also describes the different categories of eyelash serums and how they work, so you can use this as a reference when assessing their effectiveness.



Risks of Lash Serum?

Risks of Lash Serum?

Here, we will explain in detail what clients with sensitive skin should be cautious about.

1. Skin irritation and allergic reactions:

Certain ingredients in eyelash serums may cause skin redness, itching, swelling, and other irritations or allergic reactions in some people.

Those sensitive to preservatives, fragrances, and specific chemical components are at a higher risk of such reactions.

2. Eye symptoms due to improper use:

Directly applying eyelash serum to the eyes or using more than the recommended amount can cause eye irritation and potentially affect vision.

Use the eyelash serum correctly, following the instructions.

⚠️Points to Consider

1. Checking Ingredients:

   For those with sensitive skin, it's important to carefully check the ingredient list when choosing a lash serum. We recommend selecting products that are specifically formulated for sensitive skin and cause less irritation.

2. Patch Test:

   If necessary, apply a small amount on an inconspicuous area like the back of your hand or behind your ear to check for any adverse reactions.

3. Managing Quantity and Frequency of Use:

   Adhere to the recommended amount and frequency of use. Overuse can potentially cause skin irritation.

4. Seeking Medical Advice:

   If you have sensitive skin or known allergies, it is advised to consult a dermatologist or a medical professional before starting to use the product.

By following these guidelines, even those with sensitive skin can safely enjoy the benefits of lash serums once they have determined the right product for them.

Real User Experiences in Australia

In this section, we are pleased to share testimonials from users based in Australia who have actually applied our original ADVANCED.byK lash serum on their lashes.

Real Lash Serum User Experiences in Australia

Before launching ADVANCED.byK, we had conducted trials with a wide range of age groups. Looking at the feedback, it's apparent that people of various ages and lash conditions have experienced positive changes.

  • There was an effect on the lower lashes too, and users have felt an overall increase in the density and thickness of their lashes.

  • As we age, lashes tend to become sparser and shorter, but continuous use of the ADVANCED.byK lash serum has led to great results, with many being delighted that they can get lash growth again! We hope everyone, regardless of age, continues to enjoy beautifying their eyes.

  • To make the Lash Lift stand out even more, not only is length important, but density as well. Using ADVANCED.byK has helped increase the thickness of lashes, allowing for a fuller, fluffier Lash Lift.

Achieving Ideal Results

Achieving Ideal Results

Lash serums are not magical items that produce immediate effects. It usually takes a bit of time. 

Since the natural growth cycle of eyelashes ranges from several weeks to months, the effects of the serum gradually become more apparent. You might not notice a dramatic change right after start of use, but consistent application is key. Over time, you'll notice your lashes getting stronger and thicker, and before you know it, you might just find yourself with beautifully full lashes!

Conclusion: The Ultimate Guide to Popular Lash Serums in Australia

Conclusion: The Ultimate Guide to Popular Lash Serums in Australia

In Australia, eyelash serums have become increasingly popular. Products made from natural ingredients are particularly favoured by consumers. When choosing an eyelash serum, it's crucial to check the ingredients and select a product that suits your skin type and the condition of your eyelashes. Additionally, the right application method and one’s consistent care routine are key to maximising the effectiveness of the serum. It's important to understand that results may not be instantaneous, often taking several weeks to several months to appear.

Products like ADVANCED.byK have received positive feedback from a wide range of users and have been confirmed by our company to improve the density and darkness of eyelashes.

Through this blog, we hope to provide insights into the latest trends in Australian eyelash serums and helpful tips for choosing the right product. Eyelash serums remain a valuable tool for those seeking natural beauty.

ADVANCED.byK Lash & Brow Serum


If you would like to see more of our Lash and Brow salon works,


Book an appointment for your Lash Lift / Tint at one of our salons


For Lash Artist

Lash Lift Lash Extension products

Are you interested in our special Lash Lift products?



bottom of page